I like the idea of having a goal. When fundraising or being asked for a donation I do appreciate a specific ask. I haven’t done the high ask but we’ve seen better results when we were specific about the amount we were asking for but also surprised that people were willing to give much more and of course some gave less. I also love the piece on stewardship. I do agree that people like to be seen and thanked. I think some organizations are really great at this and others aren’t.