The speaker’s suggestion about not making the ask about oneself but seeing it for what it is (that it is for the organization, the cause, a part of the case for support) is helpful. So is the idea of embracing the ambiguity. His suggestion about asking for a high amount is an interesting one – if asking itself is a bit of a challenge, shooting even higher and asking for a high amount? 😉
Measurable outcomes and impact are critical for grant proposals (the ask), but they can at times be a bottleneck when one needs funds to get enough data to measure and show impact. This has been a challenge for the proposals that we’ve written for the education nonprofit that I am involved with.